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Perhaps your phone isn’t recording your voice 24/7, but Amazon’s Alexa most definitely is when you wake her up - and that intel can be used for targeted ads. (One way to prevent this is to go to and turn off personalized ads.) She also might have been searching for flights to Mexico while connected to your home Wi-Fi, and now her searches are connected to you - that could lead to your having ads for a similar trip appear on your screen. So, say your friend told you she was off to Cancún and now you’re getting ads for tourism packages with images of white-sand beaches.
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We often inadvertently share data from GPS tracking on our phones with companies when we download and use apps, allowing them to log where we go and see who we spend time with in exchange for turn-by-turn directions and local deals. As you explore, these tools may record your screen, Web searches and interests as well as what you click on, “like,” look at and buy.
In fact, the Internet is virtually covered with tracking technology. The reality is that there are far more effective ways to collect troves of data on you - and they’re much more revealing and widespread. While it’s theoretically possible that apps could turn on your mic, have artificial intelligence (AI) transcribe what you’re saying and convert that into data for advertisers, it would take a lot of processing power, says Choffnes.
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From 2017 to 2018, he and his team analyzed more than 17,000 Android apps and did not find a single example of an app covertly activating a phone’s microphone to collect audio recordings. But is this actually possible?ĭavid Choffnes, Ph.D., a computer science professor and executive director of the Cyber-security and Privacy Institute of Northeastern University, says he gets this question a lot. In fact, more than 40% of Americans who have a smartphone believe their device is recording them without their permission. If you’ve ever talked about something only to see an ad for it pop up on your screen a moment later, you’ve probably at least wondered whether companies could be spying on you. Start with this guide to learn which threats should be top of mind for you and how you can build a stronger cybersecurity shield in seconds.
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Luckily, you don’t have to be a tech pro (or anything close) to protect yourself and your loved ones from digital disasters. Hackers are always finding innovative ways to sneak into our lives and steal valuable data that makes up our digital footprint, from posing as tech support people to inundating us with dangerous links. And unfortunately, you’re a target: In 2021 alone, middle-aged and older adults accounted for 60% of victims of Internet crime and lost over $4 billion to hackers and scammers, per a report from the FBI Internet Crime Complaint Center. And why wouldn’t we? Social media helps us keep in touch Alexa and Google answer all our questions digital maps point us in the right direction and apps make it easy to do…just about everything.īut all that connection can come at a cost to our privacy and security. Every year we become increasingly connected online and more reliant on technology.
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